Diamond CU’s Cumru Branch Receives Best Point of Sale Display and Retail Merchandising Award

Diamond Credit Union’s Cumru branch was named “Category’s Best” in the “Point of Sale Display and Retail Merchandising” category from  America’s Credit Union’s 2025 Diamond Awards.

The Diamond Awards recognize marketing creativity and outstanding results, and is an annual marketing competition presented by America’s Credit Unions. There are 38 categories that credit unions across American can enter. The Cumru branch was nominated by the La Macchia Group, whom helped with the digital design aspects of the branch.

“We are incredibly honored to receive this award,” Diamond Credit Union’s President/CEO Rick Patel said. “This recognition is a testament to the thoughtful design and collaborative effort behind our branch experience. I want to extend a thank you to La Macchia Group as well as KFZ Design for their exceptional design work that brought our vision to life.”

The Cumru branch was also a finalist in the 2024 Future Branches Innovators Awards for the Best Implementation of Technology category.